Trump Family-Backed Crypto WLFI Bolsters Demand with Token Buybacks

Article Highlights

• World Liberty Financial (WLFI), a cryptocurrency backed by the Trump family, continues its token buyback strategy.
• This aims to boost demand for WLFI, which has declined nearly 50% since its launch.
• The platform has executed significant buybacks, including a $7.7 million purchase in a single day.
• Despite these buybacks, WLFI's price remains significantly below its launch value.
• The Trump family's wealth has been impacted by the volatile crypto market.

World Liberty Financial, the Trump family-backed crypto project, has continued its token buyback strategy, aiming to bolster demand for its digital asset, which has faced a near 50% decline since its initial launch. According to data from blockchain analytics platform Lookonchain, the platform acquired $7.7 million worth of World Liberty Financial (WLFI) tokens on a Wednesday, averaging $0.16 per token.

The nearly $8 million acquisition represents a substantial increase compared to the previous $1.06 million WLFI token buyback executed on September 27th, which also included the burning of $1.43 million worth of tokens, as previously reported by Cointelegraph. Earlier in September, the platform also passed a governance vote enabling the use of 100% of the project’s treasury's liquidity fees for both token buybacks and burns, permanently removing those tokens from circulation. Such mechanisms are designed to curtail the circulating supply of a token and thereby elevate demand through strategic buybacks.

These buyback activities occurred as the WLFI token experienced a 13% price surge over the past week. Nonetheless, the token's value remains down by over 48% since its initial launch in January, according to data sourced from CoinMarketCap. It's been reported that the Trump family’s stake in the project reportedly soared to approximately $5 billion following a scheduled unlock of 24.6 billion tokens at the beginning of September.

Cryptocurrency ventures have demonstrably proven lucrative for the Trump family, generating an estimated $802 million in cryptocurrency-related income during the first half of 2025, as reported by Reuters. Their investigation detailed that the majority of this $802 million revenue stemmed from income derived from WLFI tokens, the Official Trump (TRUMP) memecoin, and passive yield generated from the World Liberty Financial USD (USD1) stablecoin.

However, the Trump family’s foray into crypto has suffered a significant setback following the record-breaking $19 billion crypto market crash on October 10th. Their fortune has decreased by over a billion dollars since the aforementioned market crash, declining from approximately $7.7 billion in early September to $6.7 billion by the close of November, Bloomberg reported on Sunday.

As of the time of this writing, the wallet address associated with WLFI still holds $7.5 billion worth of WLFI tokens, representing its largest single asset, according to data from the blockchain analytics platform Arkham.