Digital Asset Treasuries: Are They Taking the Hard Path?

According to Bitwise chief investment officer Matt Hougan, digital asset treasuries (DATs) need to take a more challenging route if they truly want to distinguish themselves. Otherwise, investors are better off simply investing in crypto exchange-traded funds (ETFs).

Hougan argues in an X post that one of the best ways to discern whether a DAT is worth scrutinizing is to ask the question: "Are they doing something hard?"

"Buying a crypto asset and putting it on a balance sheet today isn’t hard. It was hard at one point, but it’s not hard now. If that’s all a DAT is doing, you are better off owning an ETF. This is true even if the DAT is staking, as ETFs now stake," he said.

Bitwise has launched a range of ETFs tied to crypto, including a Solana (SOL) ETF that offers staking.

Key Factors to Watch for in a DAT

Hougan said there are several ways for DATs to distinguish themselves, such as participating in the DeFi ecosystem through actions like smart loans and other income-generating strategies like writing covered calls against crypto.

"These aren’t all necessarily good ideas, and not everyone will do them well. But they are not trivial, and if done well, there is a chance they will be rewarded," he said. "By contrast, DATs that take the lazy approach of just buying a crypto asset and holding it will trade at a discount to the value of that asset."

MicroStrategy: A Crypto Treasury Worth Watching

Hougan argues that Michael Saylor's Bitcoin-hoarding company, MicroStrategy, is "doing something hard." MicroStrategy is a flagship DAT and by far the largest holder with 641,205 Bitcoin (BTC), worth over $66 billion.

"MicroStrategy already owns $64 billion of Bitcoin against $8 billion of debt, and it’s issuing debt against that position. It is hard to have $56 billion in Bitcoin equity. Go try to raise $56 billion in equity capital to buy Bitcoin in a corporate structure, debt-free. Not easy," he said.

"And if you have $56 billion in Bitcoin equity, you can do things like sell convertible debt and preferred shares that let you buy more Bitcoin. In some market conditions, this will allow you to trade at a premium."

DAT’s Stock Gains Are Often Short-Lived

The number of crypto treasuries has exploded this year, with an October report from Bitwise tracking 48 new instances of companies adding Bitcoin to their balance sheets, totaling 207 overall, and collectively holding over one million tokens, worth over $101 billion.

However, questions are being raised as to whether companies are pivoting to crypto as a PR stunt to save floundering balance sheets and boost stock prices. A Wednesday report from CoinGecko found that initially, DATs do enjoy a stock spike within the first 10 days.

The pumps are often short-lived, though, according to CoinGecko, because the majority of DAT stocks start "tanking in the days following their pivot."

"In the end, DATs are just companies. Good companies get rewarded for doing hard things well over time. Bad companies that execute poorly or try to take the easy route to riches get punished. This will be true in DAT-land too," Hougan concluded.


Risk Warning: This article is provided for informational purposes only and does not constitute investment advice, investment research, or a recommendation to trade. The views expressed are those of the author and do not necessarily reflect the position of Markets.com. When considering shares, indices, forex (foreign exchange), and commodities for trading and price predictions, remember that trading CFDs involves a significant degree of risk and may not be suitable for all investors. Leveraged products can result in capital loss. Past performance is not indicative of future results. Before trading, ensure you fully understand the risks involved and consider your investment objectives and level of experience. Cryptocurrency CFD trading restrictions may apply depending on jurisdiction.

Latest news

gold

Thursday, 13 August 2026

Indices

Gold Price Today, August 14: XAU/USD Falls Below $4,350 as Profit-Taking Deepens

sandisk-stock

Thursday, 13 August 2026

Indices

SanDisk Stock Jumps Nearly 14% on Bullish 2030 Targets, Lam Research Gains Over 3%

kospi

Thursday, 13 August 2026

Indices

KOSPI Rises 2.7% Towards 7,000 as SK Hynix Gains 6% and Kioxia Jumps 7%

Thursday, 13 August 2026

Indices

EUR/USD Holds Near 1.1535 as Flat US PPI Supports Fed Pause Bets

gold rate in dubai

Thursday, 13 August 2026

Indices

Gold Rate in Dubai Today Falls as Global Bullion Prices Retreat

brent crude oil

Thursday, 13 August 2026

Indices

Oil Prices Tumble: Demand and Inventory Build

gold-trading

Wednesday, 12 August 2026

Indices

Gold Price Today, August 13: Gold Climbs Above $4,400 as Cooler US CPI Cuts Fed Hike Bets

tsmc-stock

Wednesday, 12 August 2026

Indices

TSMC Stock Rises 1.7% as AI Infrastructure Rally Lifts Chip Sector

WTI vs Brent Crude Oil

Wednesday, 12 August 2026

Indices

Oil Prices Fall Over 1% as OPEC and IEA Cut 2026 Demand Forecasts

bank-of-japan

Wednesday, 12 August 2026

Indices

USD/JPY forecast: Rate gap limits impact of US and Japanese intervention